Flywheel Sports Retail

Flywheel Sports Retail

New York City

Jennifer Carpenter Architect designed the new retail display system for Flywheel Sports, the growing fitness company.We performed multiple design studies to capture the brand identity of this fast-paced, serious workout company while meeting the company’s need for a flexible, easy to change system. JCA coordinated the production of mockups and prototypes and helped create user installation guides. The system was first implemented at the Upper West Side location in New York City, and is currently being installed in locations around the country.

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