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The importance of prototyping!

One of the best parts of my job is working directly with fabricators and craftspeople to figure out a tricky design problem. I had the pleasure of collaborating with Amuneal, a top notch fabrication shop based in Philadelphia, on our project for Ubiq Georgetown. We wanted to create a shoe fixture that would be a glowing net, reminiscent of a basetball hoop but super elegant at the same time.

We spent many hours going back and forth on details, partial mockups, materials samples, and prototypes. There's simply no substitute for full-scale studies when you're trying something new. The client needs to be on board for this process, because it takes time and patience. Ubiq definitely got  it - they were super engaged in the process and wanted to break new ground, not just stay on safe (we know how to do this) ground.