Boston's newest addition to the skyline goes up

So excited to see this go up - after over a year of negotiation, design, and detailing, the sign for Converse Headquarters Boston is installed. We worked with Materials&Methods, a top notch signage and media design firm, to make this a reality. The hand-finished letters are designed to work with the copper and brick palette of the existing Lovejoy building. The photos here, by Jeff Grantz, show how each letter is individually craned into place and secured onto a preinstalled support structure on the roof.

converse sign goes up