Detroit Red Wings Preview Center
JCA’s preview center for the legendary Detroit Red Wings’ new arena is part of The District Detroit, a major development in the heart of the city. The center features state of the art interactive models of the development, an “ice oval” in which visitors can virtually experience the new arena, and a wood wall burned with the names of each of the Red Wings Players, from the team’s beginning. JCA sourced locally made furniture and artwork for the center, as part of a comprehensive "Michigan Made, Detroit Built" initiative. The project was completed in collaboration with Olympia Development's team.
Our design for the reception desk features stacks of hockey-stick shaped wood slats.
We formed the team logo on this reclaimed wood wall by laser etching player names, games, and other milestones.